JoJo Maman Bébé is the UK’s leading mother and baby boutique brand, offering maternity fashion for every occasion, gorgeous baby clothes, practical kids’ styles, handy products and beautiful gifts for new arrivals - and now in Lymington.
JoJo's aim is to offer a maternity collection that is on trend with the season's fashion alongside great everyday basics to wear for 9 months and beyond. Clothes that make you feel good about yourself, but remain supremely comfortable at a time when it’s really hard to find something to wear. Whether pregnant or not we all want to look good, but you don't necessarily want to spend a huge amount of money on clothes which you will wear to death, then probably never want to see again. JoJo maternity clothes are fashionable and well made, but still affordable. Once baby arrives you will find JoJo offers all the essential products and children’s clothes you will need over the next few years; from Pregnancy to Pre-school.
The retailer was one of the first to sell babies’ wetsuits, 100% waterproof yet breathable outerwear “so a child could sit in a puddle quite happily without getting wet”, and wellington boots with cotton linings that could be worn all day.
The JoJo mission is to be the leading global mother and baby brand, offering high quality products at reasonable prices and putting people and the planet above profit. This is to be done within the confines of growing a commercially viable business for longevity, whilst respecting the needs of customers, teams and suppliers.
JoJo works with Nema to help reduce infant mortality rates in Northern Mozambique. Nema’s holistic approach to sustainable aid empowers the local people to free themselves from poverty through education and enterprise. Get involved or help raise funds.