Getting your business noticed in your local market can be harder than you thought it would be. Businesses local to the New Forest, Lymington and surrounding areas can benefit enormously from Bartley Marketing’s unique online local media channel, Lymington.com.
Lymington.com is an online hub for both the local community and visitors to the area. It provides local news and information; what’s on and things to do; where to stay, eat and drink; jobs vacancies; business reviews and articles of local interest.
The Lymington.com website incorporating its business directory was originally built 12 years ago. It has been redeveloped on an ongoing basis to keep up with advances in technology and design and to provide quality content and relevant, up to date information, all presented to the user in an attractive and user friendly way which encourages return visits and frequent reference.
The directory section showcases member businesses via individual business web pages which include key information, links and add valuable third party endorsement. Most importantly, from Google’s point of view Lymington.com is a long established, trusted site and the continuing month-on-month and year-on-year increase in site visits and time on site reflects this.
Using a unique combination of advertising, PR and recommendation, Lymington.com also reaches out via its combined media channels to both the local community and visitors to the Lymington and New Forest area, to promote and champion businesses, events and causes.
Our weekly emailed newsletter and multiple social media platforms reach an average of 15,000 people weekly and actively drive website traffic.
Lymington.com prides itself on maintaining a positive environment, promoting the great things about Lymington and the New Forest rather than sensationalising the negatives. A benefit of this for businesses is that people tend to be in a positive frame of mind when they read our communications!
Even if you have your own local social media presence it can be difficult to expand your reach. Lymington.com provides a cost-effective way for local businesses to reach out into their local market and have their business, products and services endorsed by third party recommendation. Promoted by Lymington.com your business will stand out, ahead of your competitors – and it will not appear as you ‘blowing your own trumpet’ but as qualified endorsement. Lymington.com will complement and build upon your own advertising and social media.
We offer more than just promotion. The Bartley Marketing team has many years of marketing, copywriting, and PR experience across all sectors. With our complete range of integrated marketing and PR services we can save you valuable time and effort by writing content for you as well as promoting your business.
See more details below about additional Bartley Marketing services.
To receive promotion on the Lymington.com Channel, a business first needs to take up one of our monthly Promotion Membership plans. Please see below for more details. You can also download this information in our Media Pack.
“Lymington.com has provided huge support with the marketing of my new business. As well as providing expertise that has helped hone my social media and marketing generally, Lymington.com has boosted my online reach. Whenever they post one of my blogs there is a noticeable improvement in take-up of events and services. Locals read their newsletter and whenever we are included it boosts us, and our presence on the Lymington.com website is how many people have found us. The Natural Health Hub would not be where it is today without the help of Jane and Tanya, who are approachable and generous with their advice.” - Sue Leach, Natural Health Hub, August 2017
(All prices quoted below are subject to VAT)
With the wide scope it offers, a Business Page in the Lymington.com directory provides a webpage for your business if you do not have a website*, or a stand-alone local presence if your business is part of a national chain which limits the amount of local information you can include and/or your control over it. And if you already have a website and/or your business is not based in Lymington itself, the pulling power of your Business Page from searches which include the word ‘Lymington’ will provide an additional source of enquiries for you.
Your Business Page will display in one business category and includes:
*Please note that Bartley Marketing also provides websites – see “Additional Marketing Services” below.
This level of membership is recommended for sole traders and smaller businesses that require some active promotion via our media channels. It includes your Business Page (as per Business Membership) which includes all the essential information about your business together with the compelling proposition to your target customers, plus active promotion as part of our regular promotion of each business category in turn.
Featured Membership includes:
Promotion Membership includes all the benefits of Featured Membership plus a bespoke monthly combination of marketing consultancy, online PR and promotion, including a 12-month communications plan incorporating your key messages to your target market.
Promotion across the Lymington.com channels is included monthly, twice monthly or weekly depending on the level of frequency you choose.
Promotion Membership enables you to focus on your day-to-day business, knowing that planned, regular communications will be going out to your local market across multiple media.
We write the communications plan in consultation with you, detailing timing, messages, images to be used, links and other information. The communications plan is normally detailed on a rolling three months basis, with flexibility for changes should preferred promotions and offers become available closer to the time
If you have local job vacancies that you wish to advertise we will add them to our jobs page and promote them for you separately via our channel promotions – in addition to your regular promotions.
Promotion membership is particularly beneficial for businesses which require regular promotion, including:
Our bespoke ‘one off’ or ‘short term’ promotion plan option is suitable for intensive campaigns leading up to a specific event or launch, such as a new shop or restaurant opening or a weekend event.
A short term ‘Bespoke Burst’ of promotion is also better for some businesses which prefer to take Business or Featured Membership and then ‘top up’ with intensive promotion, ideal for a seasonal business which doesn’t require all year round promotion.
Our Jobs page is promoted every week in the newsletter and also across our social media channels. We are often asked by businesses if we will advertise their job vacancies and we are now offering this as a separate stand alone service for those who wish to take advantage of it, whether or not you are a member. We do however ask that you register your business with a free listing on Lymington.com.
This is the opportunity to have your business promoted as a ‘sponsor’ of a specific article on Lymington.com. The reference to your business will include your logo and name together with a short paragraph about your business and a link to your website.
It is not necessary to have a paid Membership in order to take advantage of this opportunity to have your business promoted multiple times thanks to repeat promotion of the article itself. We do however ask that you register your business with a free listing on Lymington.com.
(All prices quoted below are subject to VAT)
A range of further opportunities exists to promote your business with Lymington.com and Bartley Marketing, depending on your marketing objectives and your budget.
Our monthly promotion plans assume that you will supply the ‘content’ to promote, but we can include the additional service of creating fresh content on your behalf.
In fact with many years experience of writing for businesses across a wide spectrum of sectors we are brilliant at writing great content! Based on your core messages to your target markets, we’ll bring your products, services and business to life with relevant, consistent and compelling communications.
We would discuss your exact requirements based on your business, target market and messages but as an indication of pricing:
Short news article: copywriting and set up in Lymington.com from £75
Full promotional article: research, copywriting, set up in Lymington.com from £250
The team is also highly experienced in managing website CMS on behalf of clients and ‘ghost-writing’ blogs and articles for business websites.
Ghost-written blog on business’s own website: copywriting and set up in your own website from £75 per blog.
Articles on Lymington.com and website blogs written by the Bartley Marketing team can be fully integrated into your Lymington.com Membership promotion and, for Monthly, Twice a Month and Weekly Members, can form part of your Communications Plan.
Detailed measurement, reporting and analysis can be provided with prices starting from £25 monthly depending on complexity required.
Lymington.com Members have the opportunity to benefit from Promotional Boosts on Facebook, a highly effective way of 'switching on' a quick, tactical communication and promotion, ideal when needing immediate marketing action. Promotional Facebook Boosts start at £75
It can make sense to integrate your ghost-written blogs and articles on Lymington.com into direct communications campaigns targeting your own customers and prospects.
Bartley Marketing can help you build long-term relationships, increase customer loyalty and attract new clients. We can manage your targeted direct communications campaigns on your behalf and will design a bespoke campaign to meet your exact requirements. Indicative prices include:
Set up your email database in Email management system: from £150
12 month targeted Direct Communications plan: from £150
Monthly ghost-written newsletter/email (copywriting, set up in Email management system): from £150 per month
Bartley Marketing can design and distribute a range of attractive, content-driven brochures, postcards, newsletters, leaflets, magazines, banners, posters and flyers to support your marketing activities, combining the best printing techniques, professional photography and excellent design to ensure a professional looking product at affordable costs. We also design advertisements and can manage media relations on your behalf.
Bartley Marketing offers more than a traditional graphic design agency. Because we take the time to get to know your business and market, we not only produce professional, compelling and attractive designs to meet your marketing needs but, by combining our market research, planning and content marketing skills with our passion for creative design, we ensure the marketing material we deliver to our clients is targeted, well written, ‘fit for purpose’ and consistent with your brand, services, products and values.
Bartley Marketing plan, design and launch websites that not only look fantastic, but meet the very specific needs of the target audience and keep within budget. We can provide great imagery and write clear, SEO-friendly, engaging content to attract and enthuse your prospects. Whether you need a new responsive website or need to get your existing website working more effectively in search engines, we can help. We also offer friendly, reliable, UK-based website hosting.
The team at Bartley Marketing can help you define and manage your overall PR strategy and plan, both online and offline. We can advise which social media platforms are most relevant for your business, can set up social media for you, then plan and manage it on your behalf – saving you valuable time.
Bartley Marketing can help you source and brief the right photographer for your specific requirements, organise photoshoots on your behalf and select the right photographs for your website, marketing communications, social media and PR.
We can also carry provide 360° degree ‘virtual tour’ imagery: for restaurants, accommodation and shops this “virtual showroom” has a multitude of benefits including for example: explaining the layout of a self catering property, showing the table layout in a restaurant, indicating the range of products available in a shop and encouraging prospects to then visit in person. Where this imagery is linked to your Google business page it can also significantly improve your Google search position.
Prices which depend on the number of rooms and complexity of the layout start from as little as £150.
All prices are subject to VAT
For Webpage and Featured Membership plans, the initial £75 set up and first month payment to be paid by bank transfer on invoice, monthly payments either by standing order or through our direct debit collection facility, to be agreed
For Regular Promotion plans, payment by bank transfer, standing order or direct debit collection facility to be agreed as preferred
For Bespoke (one off) Promotion, payment by bank transfer before work commences
Please note our Terms and Conditions at: https://www.lymington.com/terms-conditions
Lymington.com is owned and managed by Bartley Marketing Ltd. Contact us on 01590 612902 or email/mobiles as below.
Bartley Marketing Ltd, Bartley House, East Boldre, Brockenhurst. SO42 7WD